Other acts on the lineup provide guidance on the generally non-aggro, good-time vibe BeachLife is going for, with acts that land somewhere between jam bands, nostalgic new wave and the friendlier side of contemporary alt-rock, including Ziggy Marley, Dawes, Jason Mraz, Best Coast, Grace Potter, Blues Traveler, Big Head Todd and Everclear. It’s akin to watching your buddy play an acoustic guitar on the rocks when you’re surfing, but on a grand scale.” This is throwing a huge beach party, with less than 12,000 people, and it’s highly curated. Right now I’m on the site, looking at our super-quaint, little thut/hatch kind of a setting, and literally looking at Catalina Island and the rocks on the jetty. “For the last eight months we’ve been calling it the BeachLife Festival, but it doesn’t feel like a festival to me at all in the sense of these massive productions with 50,000 or more people. “It’s funny,” says founder Allen Sanford. The oceanside location marks at least of a much of a contrast to Coachella as anything about the lineup or demographic: There will be zero market for any of the face masks worn by workers and some fans out in Indio to keep out the desert dust.
With a lineup that has Willie Nelson, the Beach Boys’ Brian Wilson and the Grateful Dead’s Bob Weir as the three nightly headliners May 3-5, BeachLife is aimed at drawing about 10,000 fans to an adult-oriented gathering on a modest eight-acre site in Redondo Beach. The BeachLife Festival doesn’t intend to compete against the mega-fests of the world, though. Stepping into that void this weekend is a new festival that intends to establish a beachhead - literally - in the wide-open L.A.
Downtown’s FYF Fest died an untimely death last year, and Goldenvoice’s Arroyo Seco Weekend has gone MIA this year after two seemingly successful runs in Pasadena. County is strangely short on: in-town music festivals. Given that Los Angeles residents like, rightly or wrongly, to think of the city as the music capital of the world, there’s one thing L.A.
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